The goal of this project was to rebrand the Falls Lodge within the course of ten weeks. Researching the company, its competitors, and its target market lead me into the creation of the brand. My brand follows three goals; 1. modernize the brand to fit better with it’s target market, 2. make the brand cohesive, and 3. bring the aspect of Multnomah Falls and the environment around it into the brand. The brand book shown compiles these goals to create a set of guidelines for the company brand.